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Task Three: 10% Did the student: Produce TWO perceptual maps including the company and at least four of its competitors? Justify the positioning of the
Task Three: 10% Did the student: Produce TWO perceptual maps including the company and at least four of its competitors? Justify the positioning of the company using at least 2 credible research sources? Task Four: 30% Did the student create: Create an INFOGRAPH and PRESENT for in front of an audience
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
