TASK: You are the target.

Choose a product that you use daily.

create Personal Media Network (PMN) for yourself from the moment you wake in the morning until you go to sleep at night. Based on your PMN and your product, determine the media aperture for this product.

Requirements:

Outline yourself as the target

- Demo/geo/psychographic/behavioural

Outline your chosen product

- What are the key benefits and how does your product differ from the competition

Create your Personal Media Network for one full day

- Clear, relevant, insightful

Based on your chosen product and you PMN, when are you most 10 receptive to the message?Why?

What media would reach you when you are most receptive to your 10 message? Why?

What would be the advertising appeal for your ad? Why?