TASK: You are to conduct a Situation Analysis and then create a SWOT analysis on "Chapman's Ice Cream (https://www.chapmans.ca/)" based on your research insights. : 1. 5 Cs - Customer, Company, Competition, Context, Collaborators 2. S.W.O.T. 3. Key Issues (From your S.W.O.T. analysis, identify the two or three most important marketing issues the organization needs to address)