TASK

Your company is about to launch a new, major product/program.As the Marketing Manager, it is your responsibility to identify asuitable test market, where the new application would have the best chance of success.This Community must have a higher percentage(%) of your Primary Target Customers than the Canadian average.

1. Company Assigned with short description:

2.PrimaryTarget Customer:

a.Full explanation of theDemographic criteria used (2 minimum) to describe your Primary Target Customer

1. b.Reasoning why these criteria suit your Company

1.Based upon the criteria selected above, identify a Community that you feel is suitable for this test, and explain why it is a good fit for your Primary Target Customer.

a.The Community chosen must have a percentage (%)higher than the Canadian national average, not simply a higher overall number of consumers in this group.

Defend your choice by providing the suitable calculations by using word or (EXCEL).

1. Include a screen shot of the appropriateStatistics Canada chart(s)- Raw Data - for this Community in comparison to the Canadian average that supports your choice.Highlightthe information you are using to support your recommendation

1. 1.Provide theEXCEL spreadsheetthat shows how your analysis supports your choice (calculation of percentages - your chosen Communityvsthe Canadian average).Ensure your spreadsheet and all columns are properly labelled.

Part A:Statistics Canada Census 2016 Raw Data Tables:

1.To locate the Statistics Canada Census Profiles 2016:

http://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/index.cfm?Lang=E

1.The screen shots of the RAW DATA tables comparing the Community chosen to the Canadian average is a required component of your assignment.Print it off and include it in your submission.Highlight those stats that are key to your recommendation.