Task-1 Solutions to Editing Challenge

The following executive summary has proofreading, spelling, grammar, punctuation, wordiness, number form, and other writing faults that require correction. Study the guidelines in the Grammar/Mechanics Handbook, as well as the lists of Confusing Words and Frequently Misspelled Words at the end of the book, to sharpen your skills. When you finish making corrections, your instructor can show you the revised version of this summary.

Your Task. Edit the following Executive Summary by correcting its errors using standard proofreading marks.

EXECUTIVE SUMMARY

Problem

The Canadian salmon industry must expand its markets abroad particularly in regard to Japan. Although consumption of salmon is decreasing in Canada they are increasing in Japan. The problem that is for the canadian salmon industry is developing apropriate marketing strategies to boost its current sale in Japanese markets.

Summary of Findings

This report analyzes the Japanese market which currently consumes six hundred thousand tons of salmon per year, and is growing rapidly. Much of this salmon is supplied by imports which at this point in time total about 35% of sales. Our findings indicate that not only will this expand, but the share of imports will continue to grow. The trend is alarming to Japanese salmon industry leaders, because this important market, close to a $billion a year, is increasingly subject to the influence of foreign imports. Declining catches by Japans own Salmon fleet as well as a sharp upward turn in food preference by affluent Japanese consumers, has contributed to this trend.

Recommendations

Based on our analisys we reccommend the following 5 marketing strategys for the Canadian Salmon industry.

Farm greater supplys of atlantic farmed salmon to export.

We should market our own value added products.

Sell fresh salmon direct to the Tokyo Central Wholesale market.

Sell to other Japanese markets also.

Direct sales should be made to Japanese Supermarket chains.