Task:For IKEA, think about its customers and customer networks then answer the following questions.

a. How has IKEA tapped the power of its customer network to improve the products or services it offers?

b. Are IKEA's customers passive contributors or active contributors? Explain.

c. If you identified an example of active contribution in part b, what is the motivation for IKEA's customers to contribute?

d. If you could not find an example of active contribution, what is one way in which IKEA could use this strategy to motivate its customers to collaborate in the improvement of its products or services?

e. How would you motivate your company's customers and/or partners to collaborate in an initiative that improves the overall value of your products or services?