Tata Motors Limited is the largest Car Manufacturer in India. Your task is to suggest a suitable country for Tata Motors to expand the business outside India. preapare a short report that includes the following:

(a) Critically compare different market entry modes. Suggest and justify one entry mode that the company should undertake. Consider both risks and opportunities.

(b) What form of adaptation strategies should the company consider to the marketing mix (4p's) due to its overseas expansion.