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Tatiana is a high school student. All of her friends buy their jeans from American Eagle, so she decides to buy American Eagle jeans even
Tatiana is a high school student. All of her friends buy their jeans from American Eagle, so she decides to buy American Eagle jeans even though Levi's fit her better. Tatiana's purchasing decision is most influenced by
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
