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Taylor, new to business marketing, is conducting a sales call with a local hospital today. This visit is just to meet with the hospital administrator
Taylor, new to business marketing, is conducting a sales call with a local hospital today. This visit is just to meet with the hospital administrator to introduce herself and supply her contact information. Taylor knows that selling to the hospital will be different than her commercial enterprise accounts because the hospital uses group purchasing. Group purchasing allows the hospital to
a get items faster
b purchase in larger quantities
c lower competition
d enjoy lower prices
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