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TB 14-133 You are the marketing manager of a company t... You are the marketing manager of a company that deals in hockey equipment. The

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TB 14-133 You are the marketing manager of a company t... You are the marketing manager of a company that deals in hockey equipment. The company has launched a new series of hockey sticks in the market. It has also asked a few national-level hockey players to endorse the product. The endorsement would be aired on national television in the form of an ad. How would you assess the effectiveness of the advertising campaign

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