TB MC Qu. 10-116 (Algo) Pauley Company needs to determine... Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $24 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 9 Overhead $ 20,500 Direct labor 10 General and administrative 27,500 Overhead 3 General and administrative 12 Using the variable cost method, what markup percentage to variable cost should be used?