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TB MC Qu. 2-4 The balanced scorecard: The balanced scorecard: Multiple Choice Is heavily weighted toward the financial critical success factors. Is forward looking, stressing
TB MC Qu. 2-4 The balanced scorecard:
The balanced scorecard:
Multiple Choice
- Is heavily weighted toward the financial critical success factors.
- Is forward looking, stressing nonfinancial measures that can lead to benefits in the future.
- Is not comprehensive, since it doesn't include all the critical success factors which contribute to competitive success.
- Helps focus managers' attention to bottom line profits.
- Fails to reflect environmental and social effects of the firm's operations.
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