TB MC Qu. 25-116 (Algo) Pauley Company needs to determine... Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $42 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 18 Overhead Direct labor 19 General and administrative $ 54,250 61,250 Overhead 12 General and administrative 21 Using the variable cost method, what markup percentage to variable cost should be used? Multiple Choice 61% 66% 82% 71% 70%