TBSL Case Study 7 TBSL Is experiential marketing required for a company to be successful in today's marketplace? Why or why not? 2. How would you respond to the following statement from a business owner: "We have the best product in the industry. We can sell it anywhere and folks will buy it. That's why we are trying to get it in as many places as possible." 3. A brand manager for a local firm tells you that having a Facebook page and a Twitter feed is sufficient to keep customers connected to the brand. How do you respond? 4. Does the extended marketing mix with its 5th P and C offer marketers a "better" way to think about marketing? Explain. 5. If a brand has a very good product, is it still important to try to create a connection by engaging customers through events or social media? Explain