(TCO B) A firm providing a streaming movie subscription service has asked you to analyze viewing records to find ways to improve the selection of movies offered on the service. The company has provided you with an Excel spreadsheet containing all streaming requests for the past 3 years, with the following columns for each streaming request: request ID, request date-time, customer ID, customer name, customer street address, customer city, customer state, customer zip code, movie title, movie genre (comedy, drama, sci-fi, etc.), movie director, movie lead male actor, movie lead female actor, customer star rating (15). Propose three different ways in which you could analyze this data, including the goal of each analysis, how you would perform the analysis in Microsoft Excel, and what general conclusions or recommendations the analysis might lead you to make.