-Team Panther has 5 brands in 5 cities in 2 regions. How many meaningful price judgements does Panther receive after the processing of the MARKETPLACE simulation? Briefly explain.

How do you interpret price judgements? Explain.

If all price judgements are 100, what would be your concern? What actions, if any, would you recommend? How would you proceed? Explain your logic.

-In Quarter 7 your Team has 2 competitors in the Mountain segment. You are trailing these 2 competitors with a market share of 16% in the segment (versus a combined share of 84% for the 2 competitors). Upon review you determine that your brand judgement in this segment is approximately 10 points less than each of your competitors. Briefly describe the procedure that you would follow to improve your brand so that it becomes more competitive. What limitations in brand design might you encounter in Quarter 7? Suggest other reasons that your Team's market share might be lagging your 2 competitors

-In calculating the Creation of Wealth metric used to assess performance in the MARKETPLACE simulation we adjusted the value provided by the simulation output for R & D expenditures in Quarters 6, 7 & 8. Discuss the logic of this adjustment, including the different percentage reductions for each quarter. Do you support this adjustment? Explain.