How has the increased emphasis on branded entertainment and the meteoric rise in popularity of social networking

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How has the increased emphasis on branded entertainment and the meteoric rise in popularity of social networking sites such as Facebook influenced media planning?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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How has the increased emphasis on branded entertainment and the meteoric rise in popularity of social networking

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As the strength of traditional advertising has eroded branded entertainme...View the full answer

Advertising and Integrated Brand Promotion

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