In the real world, do media planners always make strategic decisions based on sophisticated data, or are

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In the real world, do media planners always make strategic decisions based on sophisticated data, or are there other influences that sway their media-buying decisions? Explain.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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In the real world, do media planners always make strategic decisions based on sophisticated data, or are

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Much media buying does not depend on sophisticated math from a comp...View the full answer

Advertising and Integrated Brand Promotion

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