Why is data quality becoming an increasingly important issue in real-world media planning?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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Why is data quality becoming an increasingly important issue in real-world media planning?

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Media exposure data are often inaccurate or irrelevant Media data ...View the full answer

Advertising and Integrated Brand Promotion

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