Team Project (4-5 people)

Effective marketing strate. current and future internal

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I sitt . compa

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Choose a SMALL business in BC (Not a big-name company). Preferably somewhere you work for.

Due Week 4

Submission 1: Situation Analysis (Marketing Environment) and SWOT (5%)

A: Research and analyze the immediate and macro environments of your chosen company/product. Maximum 2 pages single-spaced, either point-form or brief paragraphs.

Cite ll sources using in-text citations or footnotes.

Customers/Consumers: Who are the current customers? What is the estimated size of the market? How do customers buy and use the product? What factors do they consider when choosing between competitors? How loyal are customers? What products do customers consider to be competitive (direct, indirect, marketplace competitors)? etc.

Company & Corporate Partners: Summarize the company's relevant history and background, mission/vision, culture, resources, key success factors, etc. How has the company been successful so far? What types of partners (e.g. suppliers, service providers, consultants, etc.) help it succeed, and what are their strengths/weaknesses?

What types of partners is it missing? etc.