Question
Team Toronto Blue Jays Arizona AT$ $ 83.93 $ 21.38 Beer $ 7.50 $ 4.00 Soft drink $ 5.50 $ 2.00 Dog $ 6.00 $
Team | Toronto Blue Jays | Arizona |
AT$ | $ 83.93 | $ 21.38 |
Beer | $ 7.50 | $ 4.00 |
Soft drink | $ 5.50 | $ 2.00 |
Dog | $ 6.00 | $ 2.00 |
Parking | $ 15.00 | $ 14.75 |
Cap | $ 24.99 | $ 9.99 |
FCI (fan cost index) | 347.82 | 179.86 |
Home games | 81 | 80 |
Average Attendance | 25,537 | 9,513 |
Using the FCI and Attendance data calculate approximately how much revenue was generated for each of the following FCI data points (Ticket (AT$), Beer, Soft Drink, Hot Dog, Parking, & Caps). For the Avg. Ticket Price you just need to multiply it by the average attendance and then by the number of home games, that is pretty straightforward. However, the other parts of the FCI are more based on educated guessing, as not every single person buys a hot dog or a cap (merchandise) at the games. Using the Mets example from the Lecture, Concessions were around 20-22% of ticket revenue while parking was around 14% but that was a team in a large expensive city, so make sure you factor in the city in your educated guesses.
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