Teamwork is not working at Suporta E-Kumersial (SEK). Juan Dela Cruz, quality director for SEK, is growing increasingly frustrated. The company's executive managers all advocate teamwork. A cross-functional team developed a promotional campaign with a teamwork motto, banners, bulletins, and a video. Everybody talks about teamwork, but nobody does it. Juan doesn't know what to do. If he asked for your advice, what would you tell him to do? How can he identify the problem, and what steps should he take to resolve it?