Question
TechBlog says 'Customer Relationship Management software means little if there are no customer relationships left to manage'. Discuss this statement in the context of the
TechBlog says 'Customer Relationship Management software means little if there are no customer relationships left to manage'. Discuss this statement in the context of the case study and your own personal experiences, and describe how a business can ensure that CRM systems and the marketing division do not destroy customer relationships. Fully justify your answer.
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
6th Edition
0078029546, 978-0078029547
