Technology has opened many doors. Just one of those doors for businesses large or small is the ability to launch and sustain a presence in the global market. However, this is easier said than done. An organization must be cautious and considerate of aspects such as the culture, religion, and market conditions, to name a few. As you may have likely assumed, in order to achieve a successful boundary crossing expansion, a strategy is needed. However, if the organization you have chosen has not taken part in a global expansion, you will be able to refer to a similar organization within the same industry.

In 500 or 800 WO****S and Include Sources, Describe, which of the three international strategic approacheswere used by Appleand Amazon as well asthe reasoning behind the expansion. Discussthe pros and cons of this strategy in relation to the results of the expansion.

What I have so far....

Apple and Amazon have both used a multidomestic strategy for their global expansion. This approach enables them to customize their operations and products to meet the needs of local markets. Apple does this by customizing its products according to the cultures and needs of different nations, such as offering products in various languages and localizing marketing campaigns. Amazon also offers localized versions of its website, with additional content and pricing available in different countries. The advantage of this approach is that it allows companies to remain competitive in each local market, as theyr can tailor their products and services to meet customers' specific needs. This approach also ensures that a company can better understand the needs of different clients worldwide, allowing for better customer service and more tailored products and services. The downside of this approach is that it can be expensive, as businesses must invest in tailoring their operations and products to different markets. It can also be challenging to manage and monitor operations across other countries, as each market will have different laws and regulations to adhere 120. Overall, Apple and Amazon's multidomestic approach to their global expansion has been successful. Both companies have seen a significant increase in their international revenues, with Apple reporting $59.7 billion in international sales in 2019 and Amazon's global deals accounting for nearly 50% of its total revenue in the same year. This approach has allowed them to remain competitive in their respective markets and better understand the needs 0f their customers around the world