Technology innovation arising from he so-called digital era have continuously opened new opportunities for firms to create customer values in the marketplace.

 

Samsung has also shown the way and in the view has succeeded to a certain extent in creating sustainability values by harnessing digital marketing technologies.

 

Discuss and argue the potential of such new opportunities that technology enables in relation to customers' expectation on the values being offered by the Samsung

 

Discussion and arguments should be focused on the Asia Pacific market