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Technology is the foundation for efforts to bring together disparate markets and operations around the World. International strategies also enable companies to use technology to

Technology is the foundation for efforts to bring together disparate markets and operations around the World. International strategies also enable companies to use technology to organize their operations into a seamless whole. The large potential demand for goods and the large potential demand for goods and services from people in emerging markets such as China and India are other strong incentives for companies to adopt an international strategy.

Explain the form of competitive advantage that can be felt by a company when they successfully carry out their international strategy!

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