The Campbell Soup Company is an American producer of canned soups that are sold in more than 100 countries around the world. For each of the following examples, identify which of the five forces is relevant with regards to the Campbell Soup Company (Current Competitors, Potential Entrants, Suppliers, Customers, Potential Substitutes) and briefly explain your reasoning. A. The company's products are generally resold to consumers in retail food chains, mass discounters, mass merchandisers, club stores, convenience stores, drug stores and other retail, commercial and non-commercial establishments. Campbell does have the choice to switch to another retailer, but their actual power to affect prices is very small. In general, major retail buyers such as Wal-Mart affect the food and beverage industry more significantly because they have the ability to offer sales or price discounts on certain products in a way that affects product sales. B. The canned soup industry has a low capital requirement and requires a limited amount of acquired knowledge. C. In addition to competing brands of canned soups, there also exists other alternatives such as dining out at a restaurant and various home cooked meals.