Television advertising is the most expensive form of promotion. TV ads are expensive to make and the media costs are even higher. Watch and analyze the three commercials attached, then answer these three questions for each one: 1) What target audience is each one addressing? 2) What POD (point of difference) is each commercial using to position against competitors? 3) Which commercials do you think were successful in building sales and which were not? Why? (Your answer should refer back to what you've learned in the "science of marketing.") 1. German Coast Guard Trainee commercial:

2. Discovery Channel "The World is Just Awesome" commercial:

3. AllState Mayhem commercial: