Tell a story - Discuss a critical incident (related to the job criteria) of yours relevant to either your time at school, uni, work, community service etc.) Say what competencies you learnt/ developed as a result of having to go through that critical incident and how it is related to the specific job criteria Say how you will be able to use such competencies learnt/ developed in the job that you have applied for (the job in the job ad) and how it is relevant to the job criteria