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Tell us why marketing research is needed and explain its importance to marketing decisionmaking Explain the concept and purpose of a marketing decision supportsystem Discuss

  1. Tell us why marketing research is needed and explain its importance to marketing decisionmaking
  2. Explain the concept and purpose of a marketing decision supportsystem
  3. Discuss the profound impact of the Internet on marketingresearch
  4. Describe the difference between Primaryand Secondarymarketing research and explain which of these will be most important to you in this course andwhy.

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