Telmart, a retail chain, records high sales volume for most of its outlets. Some of its outlets that have low sales volume have conducted surveys for their consumers in order to understand the reasons behind this. The surveys reveal that the average customer in these outlets believes that price is an indicator of quality and thus, prefers higher priced brands over lower priced brands. The research conducted by Telmart exemplifies

Multiple Choice

sales forecasting.

sales tracking.

demand analysis.

direct observation

advertising effectiveness.