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Term Project Strategic Marketing Plan Instructions and Submission Objectives You will work in teams for this assignment. This assignment is meant to provide students an
Term Project Strategic Marketing Plan Instructions and Submission Objectives You will work in teams for this assignment. This assignment is meant to provide students an opportunity to critically assess strategic decisions, responses to changes in environments and the ability to plan. Being written in the format of an annual report provides students a chance to reflect on their learning as well as defend their decisions and plans for the future. Application of Marketing principles in the development of the report is encouraged., Brief Description Student teams will have run their respective companies for a period of 10 years. They are now being asked to report on their performance over the past 10 years to their shareholders and present their plan for the next five years in support of being rehired as the management team for the next 5 years
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