TERN LisHa Kellogg NORTHWESTERN UNIVE : 1851 KAREN CATES AND GUILHERME RIEDERER *13 The Perils and Pitfalls of Leading Change A Young Manager's Turnaround Journey Daniel Oliveira felt like he was on top of the world and was having a great night at t Clothes & Accessories' Annual Retreat party celebrating store manager promotions. crackled with excitement: twenty new store managers had been promoted that day, compa were soaring, and future prospects were bright. Just one year ago, Oliveira had been in his final year of business school in Sao Paulo, for the perfect job after graduation. His top choice was a position in an extremely management-training program at leading fashion retail company Clothes & Accessories. grueling selection process, he was awarded one of twenty positions out of 10,000 applican As part of the highly respected training program, Oliveira was assigned to a city northeast of Brazil called Recife. The Recife store was one of Clothes & Accessories A scar O 18 C