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Terrell sits comfortably on the couch, scrolling through social media on their smartphone. Despite being bombarded with countless advertisements, Terrell selectively ignores most of them,
Terrell sits comfortably on the couch, scrolling through social media on their smartphone. Despite being bombarded with countless advertisements, Terrell selectively ignores most of them, focusing only on content that aligns with their interests and preferences. Selective exposure to marketing stimuli is a challenge for marketers because consumers:
a prefer nontraditional media channels.
b can avoid or mentally block out ads they have seen before.
C have limited purchasing power.
d are not interested in new product offerings.
e are easily influenced by celebrity endorsements.
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