Question
Tesco, a British grocery chain with global reach ( https://www.tesco.com ) in the last few years has being trying to increase market share in South
Tesco, a British grocery chain with global reach (https://www.tesco.com) in the last few years has being trying to increase market share in South Korea, without building out new stores. Please review the short YouTube video (2:30 minutes) that discusses their approach to market expansion. https://www.youtube.com/watch?v=fGaVFRzTTP4
What do you think of the firm's approach? Why was this successful in South Korea? Do you think this approach would work in the US? Why or why not? If so, where would you see this type of approach working? Thoughts? Comments?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
