Tesco began in 1919 with one man, jack cohen, a market stall holder selling groceries in London . The company was eventually formed in 1929 out of a merger with T.E. Stockwell from whom he purchased tea for sale on the stall. Since then, tesco has become the largest British retailer and one of the world's leading retail outlet on three continents. The company's Growth has resulted in a worldwide workforce of over 468,000 employees. To support the growth. Tesco needs staff that are motivated, flexible and well- trained and who recognize customer needs. The company recognizes that employee motivation is important for the continued growth of the company and motivates its employees by increasing their knowledge , skills and job satisfaction through training and development and providing relevant and timely reward and recognition. 1. Discuss tesco's emphasis on motivation using one traditional and one contemporary theory of motivation. 2. Tesco is a multinational corporation and its employees will have different motivational needs. Explain what different strategies may be used to motivate the different categories of workers. 3. Employee rewards program play powerful role in appropriate employee behaviour. Design an appropriate reward programme for tesco