Tesla's positioning statement includes Experiencers, environmentalists, trend setters and those who want the latest and greatest, sleek design, technology advanced, fast and popular car. Tesla give customers the luxury and eco-friendly car experience because of the most advanced technology in the market so that customers have a prestigious and trendy electric car available. ALS Experiencers are environmentalists, trend setters and those who want the latest and greatest, sleek design, technology advanced, fast and popular car. Tesla give customers the luxury and eco-friendly car experience because of the most advanced technology in the market so that customers have a prestigious and trendy electric car available.

The "big idea" and brand capsuleBring the positioning statement to life for the consumer. What type of big idea will your creative strategy center on? Consider your brand's essence, and develop a brand capsule/slogan in line with your big idea approach.

Answer has to be on Tesla !!!