Test Content Question 50 Bob organizes an osite activity for the 10 people on his office work team, and gets a lower ticket price for them to attend a sporting event. What is this an example of? CD price inelasticity demand-driven pricing ((9 a rate fence (D) revenue management (9 price elasticity Test Content Question 49 There are three main pricing strategies for Services. They are: costs, service value, competition competition, costs, profits competition, service value, historical service value, costs, prot margin @@@0 service value, revenue, competition Test Content Question 48 The statement due date for a credit card is an example of: 6) information risk renting durable goods (9 access to networks @ inventory m time-based performance Test Content Question 47 Which of the following DOES NOT typically "ow" through a service distribution channel? 6) negotiation promotion information Test Content Question 46 Which of the following is typically a tactical location consideration? southern exposure access to emergency services (i.e. fire, police, ambulance) distance from a community center convenience of access for customers @@@O revenue potential Test Content Question 45 Which of the following are 3 of the "7 P's of Services Marketing"? (A) Place, Positioning, Process Process, Production, Positioning Production, Process, Price @ Price, Process, Place 65) Positioning, Price, Place Test Content Question 44 Which of the following could be considered as an Important service attribute for an airport limousine? How quickly you will get to the airport from where you are. How soon you will be picked up The safety record of the driver/the company @ What others think of the service 65) The price being charged Test Content Question 43 l 2 Points Which of the following is NOT one of the 7 questions to ask when putting service pricing strategies into practice? G) How should we communicate prices? For how long should we extend credit to our customers? Where should payment be made? @ How much should we charge? 65) How should payment be made? Test Question 42 2 Points You go to Mr. Lube for an oil change thinking it will take an hour, however it takes 45 minutes. This is an example of: A positive confirmation B positive disconfirmation C service time management D negative confirmation E negative disconfirmationTest Content Question 41 Attending the symphony is an example of what kind of service? Possession processing Information processing People processing A niche service Mental stimulus processing