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Testing for Budweiser included showing consumers in a grocery store the advertisement and then giving them a coupon for $3 off a 12-pack. The Budweiser

Testing for Budweiser included showing consumers in a grocery store the advertisement and then giving them a coupon for $3 off a 12-pack. The Budweiser representatives also just gave some shoppers the $3.00 off coupon without showing them the commercial. The researchers then measured the difference in coupon redemption. What kind of pretesting method does this best describe? Multiple Choice live telecast test theater test trailer test central location projection test Every person who was provided with a $3 off coupon was asked to provide their email to the Budweiser representative. Budweiser then sends these shoppers a link in an email to a tool that asks about their attitudes toward the Budweiser brand, their opinions of the taste, and asks if they remember seeing recent commercials for Budweiser. This method of data collection is an example of Multiple Choice a survey. an interview. direct questioning. an experiment. Multiple Choice a survey an interview direct questioning. an experiment. a focus group

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