Question
Texas Co. manufactures large valves for industrial use. The VP for marketing concluded from market analysis that sales were dwindling due to aggressive pricing by
Texas Co. manufactures large valves for industrial use. The VP for marketing concluded from market analysis that sales were dwindling due to aggressive pricing by competitors. Sugarland's valve sells for $900 whereas the competition's comparable valve sells for $700. Jane determined that a price drop to $700 would be necessary to retain market share and annual sales of 5,000 valves. Cost data based on sales of 5,000 valves:
Budgeted | Actual | Actual | |
| Quantity | Quantity | Costs |
Direct Materials (pound) | 90,000 | 72,000 | $900,000 |
Direct Labor (hours) | 90,000 | 80,000 | $720,000 |
Machine Setup (# of setups) | 30,000 | 28,000 | $840,000 |
Assembly (machine hours) | 50,000 | 44,000 | $440,000 |
Required:
a) The current cost per unit based on actual data is :
b) The current profit per unit based on actual data is:
c) If the current level of profit dollar per unit is maintained, the target cost per unit is:
d) In order to reduce costs so as to reach the desired target cost, the company should also focus on reducing the cost of what manufacturing costs:
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