Text Book

Wild, J. J., & Wild, K. L. (2019). International business: The challenges of globalization (9th ed.). Pearson Education. Inc.

• Chapter 12
• Chapter 13

"my" model...the model in the textbook and is in your unit notes for this week, has as its final step, visiting the country or the site/area. Many of you have given me models from other sources, and again that is great, but what I like this part of "my model"...I have found that you can only do so much work in your office and that getting on a plane with your team and walking around a country, talking to people (with an interpreter or two), listening to them, seeing what your competition looks like (in a way that google earth can never fully capture) is very valuable

Comments?