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Text Mining of Tweets. Companies can learn a lot about customer experiences by monitoring the social media web site Twitter. The file AirlineTweets contains a
Text Mining of Tweets. Companies can learn a lot about customer experiences by monitoring the social media web site Twitter. The file AirlineTweets contains a sample of 36 tweets of an airline's customers. Normalize the terms by using stemming and generate frequency and binary document-term matrices. |
a.) What are the five most common terms occurring in these tweets? How often does each term appear?
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b.) Using Jaccard's distance to compute dissimilarity between observations, apply hierarchical clustering employing. Ward's linkage method to yield three clusters on the binary document-term matrix using the following tokes as variables: agentm attend, bag, damag, and rude. How many documents are in each clusters? Give a description of each cluster.
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c.) How could managemnet use the results obtained in part (b)? |
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