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TEXTBOOK REFERENCE: From the textbook named Charles W. L. Hill and G.T.Hult,Global Business Today,Mcgraw-Hill Irwin Co.11th edition Chapter 12 Please reference material from the chapter

TEXTBOOK REFERENCE: From the textbook named Charles W. L. Hill and G.T.Hult,Global Business Today,Mcgraw-Hill Irwin Co.11th edition Chapter 12

Please reference material from the chapter " IKEA" Management Focus, Chapter 12

  1. What was IKEA's strategy prior to its problems in North America (strategy name from text chapter 12 in choosing a strategy section starting page 342 )

Strategy____________________________________

  1. What is IKEA's strategy today in North America and China (strategy name from text Chapter 12)

Strategy____________________________________

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