Textile manufacturing globally

The textile manufacturing industry is broad and encompasses the production of various types of fabrics and textiles using natural fibers such as cotton, wool, and silk, as well as synthetic fibers such as polyester and nylon. The industry is global in scope and plays a significant role in many countries economies.

The global textile market is expected to reach $1.7 trillion by 2025, growing at a CAGR of 5.5% during the forecast period from 2020 to 2025. The major factors driving the growth of the market include the increasing demand for sustainable and eco-friendly textiles, growth in the fashion and apparel industry, and advancements in textile manufacturing technology.

One of the major challenges facing the textile industry is the environmental impact of textile production. The use of synthetic fibers, particularly polyester, is a major contributor to microplastic pollution in oceans and waterways. Additionally, conventional cotton production is a major user of water and pesticides.

To address these challenges, some companies in the textile industry are turning to sustainable and eco-friendly practices such as using organic cotton, recycled polyester, and low-impact coloring dyes. Additionally, companies are exploring new textile production technologies such as 3D printing and circular economy business models.

In terms of geography, Asia-Pacific is the largest market for textiles and is expected to continue to dominate the global market. China is the largest producer of textiles and clothing in the world, followed by India and Bangladesh.

Overall, the textile manufacturing industry is a complex and dynamic sector that is constantly evolving. The industry is facing significant challenges related to sustainability and environmental impact, but is also exploring new technologies and business models that could help mitigate these challenges.

Textile manufacturing in New Zealand

The textile manufacturing industry in New Zealand is a significant contributor to the country's economy, with a focus on high-quality, sustainable, and technologically advanced products. The industry includes both the production of natural fibers such as wool and cotton, as well as synthetic fibers such as polyester and nylon.

The New Zealand textile manufacturing industry is relatively small compared to other major textile-producing countries, but it is known for its high-quality products, particularly wool and possum fur. In terms of wool, New Zealand produces some of the finest merino wool in the world, which is used in a wide range of products including clothing, carpets, and industrial textiles. Possum fur is also a unique product from New Zealand, and it is used for making warm, lightweight, and durable clothing.

The industry has faced some challenges in recent years, including increased competition from cheaper imports and a decline in traditional manufacturing. However, the industry has been able to adapt by focusing on niche markets and high-value products, such as possum fur, and by promoting sustainable and eco-friendly practices. The industry has also been focusing on innovation and technology to improve efficiency, reduce waste, and develop new products.

The government of New Zealand has been supporting the textile industry by providing funding for research and development, and by promoting the industry through trade shows and marketing campaigns. The industry has also been supported by the New Zealand Textile and Apparel Industry Training Organisation (ITO) which provides training and support to the textile industry.

Overall, the New Zealand textile manufacturing industry is small but has a strong focus on high-quality and sustainable products. The industry is facing challenges but is adapting by focusing on niche markets, innovation, and sustainability.

Armour Textiles Limited

Armour Textiles Limited is a niche market textile manufacturing operation specializing in the production of high-quality, durable, and protective clothing for emergency services such as firefighters, coast guard personnel, police, and military personnel. Armour Textile is specifically focused on providing specialized clothing that meets the demanding requirements of these essential services both locally and internationally.

The company is committed to using the best materials, technologies, and manufacturing processes to create clothing that is specifically designed to protect emergency service personnel from a wide range of hazards. A wide variety of advanced fabrics, including flame-retardant and high-visibility materials, Kevlar and other composite materials are used to ensure that whoever uses the clothing has optimal protection and visibility in emergency situations. The company has a deep understanding of the needs and requirements of emergency service personnel and the extreme conditions they face. Clothing is therefore designed to be both comfortable and functional, allowing the user to move freely and perform their duties with ease. Clothing is designed to withstand extreme temperatures, water, and other environmental hazards, for example, personal attack by criminal offenders or opposing military forces.

The company also conducts rigorous testing and quality control to ensure that clothing meets and exceeds rigorous international quality standards. The company is committed to sustainability and ethical practices, using eco-friendly materials and production methods. Making specialized products requires a high degree of skill and precision. The company, therefore, offers its staff (approximately 80 in number) regular technical training to stay updated on new materials and production techniques. The remuneration of staff is in the 90^th percentile of the market for textile operators and the company's HR practices exceed those in similar and related industries, reflecting the value placed on highly skilled personnel.

The current situation

The company's products and reputation for superior quality has achieved increased recognition from multiple countries across the world and demand is increasing for good quality, well-made products, particularly those used in high conflict military applications. The company, founded and run by a husband-and-wife team, Ralph and Anne Robinson, have realised that in order to cope with this increasing demand for their products, they will need to scale up their operations and expand.

(The answers are supposed to be given based on the questions below. You are to use pestle analysis and porter's 5 forces to conduct the analysis of the textile industry globally and domestically.)

You have been appointed as a Business Development consultant to conduct a strategic analysis of the textile manufacturing industry globally and domestically, to produce a report detailing three important areas:

A broad analysis of the textile manufacturing industry globally, including the identification and explanation of:

o Current life-cycle stage of the industry;

o Broad characteristics of the textile manufacturing industry;

o Key industry drivers/competitive factors;

o Size of the industry in dollar terms;

o Key issues facing the industry (as of 2023).

A macro-environmental analysis of this industry highlighting specific opportunities and threats and explaining the implications of these for the organization;

A competitive analysis of the industry reflecting the broad competitive dynamics and what these mean for the organization.

NOTE: The conclusion of your report should only contain a summary of your findings across all three pieces of analysis. You do not need to make any recommendations. This assignment forms the basis for your second assignment where you will be making recommendations. The better your analysis, the better your recommendations will be in the second assignment.