T/F

The Ghemawat & Rivkin demonstrates different types of competitive advantage. Consider a firm with cost (WTA) below the industry average with willingness to pay (WTP) above the industry average. What business level strategy is the firm using? Differentiation Dual advantage (aka integrated, low-cost differentiation) A low-cost strategy Stuck-in-the-middle (aka a nonviable competitor) The Ghemawat & Rivkin demonstrates different types of competitive advantage. Consider a firm with cost (WTA) below the industry average with willingness to pay (WTP) above the industry average. What business level strategy is the firm using? Differentiation Dual advantage (aka integrated, low-cost differentiation) A low-cost strategy Stuck-in-the-middle (aka a nonviable competitor) A company with a low-cost position generally needs to give little thought to economies of scale or capacity utilization. These are more important to firms that choose to differentiate