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Thad is worried about the selling price. Rumors are circulating that other retro brands of cycles may be revived. If so , the selling price

Thad is worried about the selling price. Rumors are circulating that other retro brands of cycles may be revived. If so, the selling price for the Western Hombre would have to be reduced to $8,500 to compete effectively. In that event, Thad also would reduce fixed expenses to $1,167,000 by reducing advertising expenses, but he still hopes to sell 600 units per year.

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