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Thaler, Richard,Misbehaving- 7 and 8 Topic A (Thaler 7) - What is acquisition utility? Transaction utility? How do they interplay with pricing strategies and sales,

Thaler, Richard,Misbehaving- 7 and 8

Topic A (Thaler 7) - What is acquisition utility? Transaction utility? How do they interplay with pricing strategies and "sales", "bargains", etc.

Topic B (Thaler 8) - What is a sunk cost? What is an example of how a sunk cost can lead to sub-optimal financial decision-making?

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