Question
thank you Marketing 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for
thank you Marketing
1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only. Q1 Answer: ___
2) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) value proposition C) marketing myopia D) the product concept Q2 Answer: ____
3) Your new employer has asked you, as a new marketing graduate, to develop a group of potential customers who respond in a similar way to a given set of marketing efforts. You have been asked to develop a(n) ________. A) target market B) market segment C) market D) market strategy Q3 Answer: ____
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