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Answer the following comprehensively. 1. Critically evaluate the use of Internet or online advertising. Analyze whether you think this method is an effective communications tool or not. Give specific examples or situations to substantiate the discussion. 2. Identify a company offering services and critically analyze the new trends in service marketing that they adopt. 3. Discuss the roles of product and service innovation in attaining competitive advantage of a company. Explain the following types of innovation: architectural, radical, incremental and disruptive innovation. 4. Explain brand positioning. Evaluate the important ways of brand positioning: Market differentiation, Easy purchase decision, Value confirmation and Magnified messaging Give examples to substantiate the discussion