Question
Thanks to their unique secret seasoning formula, KGC chicken fast food is the market leader. The most important ingredient of the seasoning is a specific
Thanks to their unique secret seasoning formula, KGC chicken fast food is the market leader. The most important ingredient of the seasoning is a specific herbal powder sourced from La'Melanaise, an African supplier which is the only producer of the item. La'Melanaise has many other customers worldwide with high volume of orders for other uses, like perfume, cosmetics, etc. Although, KGC places high volume of orders, La'Melanaise does not consider KGC as an attractive account. Answer these questions 1) In terms of Portfolio Analysis, how do you categorize that specific herbal powder in the portfolio analysis matrix for KGC? provide your reasons. 2) In terms of Portfolio Analysis, how do you categorize chickens in the portfolio analysis matrix for KGC? provide your reasons. 3) In terms of Supplier Preference matrix, how should KGC categorize La'Melanaise? Provide your reason. 4) What do you recommend for KGC regarding their strategy for the herbal powder? Explain
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